{"id":8640,"date":"2026-04-22T07:40:02","date_gmt":"2026-04-22T05:40:02","guid":{"rendered":"https:\/\/aem.hr\/political-advertising\/"},"modified":"2026-05-27T19:26:26","modified_gmt":"2026-05-27T19:26:26","slug":"political-advertising","status":"publish","type":"page","link":"https:\/\/aem.hr\/en\/political-advertising\/","title":{"rendered":"Political advertising"},"content":{"rendered":"\n<main class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-4feccd42 wp-block-group-is-layout-constrained\" style=\"padding-right:16px;padding-left:16px\">\n<div class=\"wp-block-group page-header-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"aem-breadcrumbs wp-block-kontra-blocks-breadcrumbs\">\r\n\t<li><a id=\"breadcrumb-home-link\" href=\"https:\/\/aem.hr\/en\/\">Homepage<\/a><\/li>\r\n\t\t\t\t<li class=\"current\">Political advertising<\/li>\r\n<\/ul>\r\n<script>\r\n(function() {\r\n\tvar sekcija = sessionStorage.getItem('navSekcija') || 'main';\r\n\r\n\t\/\/ URLs are generated by PHP (WPML-translated), no client-side language detection needed.\r\n\tvar homeLink = document.getElementById('breadcrumb-home-link');\r\n\tif ( homeLink && sekcija === 'gradani' ) {\r\n\t\thomeLink.href = \"https:\\\/\\\/aem.hr\\\/en\\\/general-public\\\/\";\r\n\t}\r\n\r\n\tvar archiveLink = document.getElementById('breadcrumb-archive-link');\r\n\tif ( archiveLink ) {\r\n\t\tarchiveLink.href = sekcija === 'gradani'\r\n\t\t\t? \"https:\\\/\\\/aem.hr\\\/en\\\/news-general-public\\\/\"\t\t\t: \"https:\\\/\\\/aem.hr\\\/en\\\/news\\\/\";\r\n\t}\r\n})();\r\n<\/script>\r\n\n\n\n<h1 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:500\">Political advertising<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile default-page-content is-layout-flex wp-container-core-columns-is-layout-8071041e wp-block-columns-is-layout-flex\" style=\"padding-top:24px;padding-bottom:64px\">\n<div class=\"wp-block-column text-align-justify default-page-text is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-8b8766a2 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">U listopadu 2025. na razini cijele Europske unije zapo\u010dela je primjena <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/HR\/TXT\/HTML\/?uri=OJ:L_202400900\">Uredbe (EU) 2024\/900 Europskog parlamenta i Vije\u0107a o transparentnosti i ciljanju u politi\u010dkom ogla\u0161avanju,<\/a> \u010diji je cilj posti\u0107i ve\u0107u transparentnost politi\u010dkog ogla\u0161avanja te gra\u0111anima olak\u0161ati snala\u017eenje u online i offline politi\u010dkom prostoru. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nova pravila omogu\u0107uju lak\u0161e prepoznavanje politi\u010dkih oglasa, razumijevanje tko ih financira, ali i uvid u to jesmo li i na koji na\u010din bili dio ciljne skupine kojoj je odre\u0111eni oglas bio namijenjen. Pravila tako\u0111er osiguravaju da politi\u010dko ogla\u0161avanje u potpunosti po\u0161tuje pravo gra\u0111ana na privatnost te \u0161titi slobodu mi\u0161ljenja i slobodu izra\u017eavanja. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U skladu sa Zakonom o provedbi uredbe o transparentnosti i ciljanom politi\u010dkom ogla\u0161avanju:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pla\u0107eni i\/ili ciljani politi\u010dki oglasi moraju biti jasno ozna\u010deni kao politi\u010dko ogla\u0161avanje te sadr\u017eavati klju\u010dne informacije, uklju\u010duju\u0107i podatke o naru\u010ditelju oglasa, izborima ili referendumu s kojim su povezani, iznosima ulo\u017eenim u ogla\u0161avanje te opis kori\u0161tenih tehnika ciljanja publike;<\/li>\n\n\n\n<li>na ciljano politi\u010dko ogla\u0161avanje primjenjuju se stro\u017ea pravila za\u0161tite osobnih podataka. Podaci prikupljeni od pojedinaca mogu se koristiti samo ako je osoba dala izri\u010ditu i zasebnu privolu za njihovu uporabu u politi\u010dkom ogla\u0161avanju; <\/li>\n\n\n\n<li>posebne kategorije osobnih podataka, poput podataka koji otkrivaju politi\u010dka mi\u0161ljenja, rasno ili etni\u010dko podrijetlo, ne smiju se koristiti za profiliranje;<\/li>\n\n\n\n<li>kako bi se sprije\u010dilo strano upletanje u demokratske procese, oglasi koje financiraju osobe iz tre\u0107ih zemalja ne smiju se prikazivati tijekom tri mjeseca prije izbora ili referenduma u dr\u017eavama \u010dlanicama EU-a.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nova pravila ne primjenjuju se na osobne stavove ni na uredni\u010dki oblikovan sadr\u017eaj. Uredba tako\u0111er ne regulira sadr\u017eaj politi\u010dkih oglasa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za nadzor provedbe zakona nadle\u017ena su tri tijela: Agencija za elektroni\u010dke medije, Hrvatska regulatorna agencija za mre\u017ene djelatnosti (HAKOM) i Agencija za za\u0161titu osobnih podataka (AZOP), koja su ujedno i ovla\u0161teni tu\u017eitelji u prekr\u0161ajnim postupcima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ova pravila nadogra\u0111uju druge inicijative Europske unije usmjerene na za\u0161titu demokracije i promicanje slobodnih i po\u0161tenih izbora. Europska komisija je 2020. godine pokrenula <a href=\"https:\/\/commission.europa.eu\/document\/63918142-7e4c-41ac-b880-6386df1c4f6c_hr\" data-type=\"link\" data-id=\"https:\/\/commission.europa.eu\/document\/63918142-7e4c-41ac-b880-6386df1c4f6c_hr\">Akcijski plan za europsku demokraciju<\/a> radi osna\u017eivanja gra\u0111ana, ja\u010danja slobode medija i izgradnje otpornijih demokracija diljem Europske unije, a u studenome 2025. usvojen je i <a href=\"https:\/\/commission.europa.eu\/document\/download\/2539eb53-9485-4199-bfdc-97166893ff45_en\">Europski demokratski \u0161tit,<\/a> strate\u0161ki okvir za za\u0161titu, ja\u010danje i promicanje demokracije u EU-u.   <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column other-links is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:342px\">\n<div class=\"wp-block-cover\" style=\"min-height:64px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"128\" class=\"wp-block-cover__image-background wp-image-556 size-full\" alt=\"\" src=\"https:\/\/aem.hr\/wp-content\/uploads\/2026\/04\/other-links-background.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/aem.hr\/wp-content\/uploads\/2026\/04\/other-links-background.jpg 686w, https:\/\/aem.hr\/wp-content\/uploads\/2026\/04\/other-links-background-300x56.jpg 300w\" sizes=\"1px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#58645f\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-link-color wp-elements-1\" style=\"font-size:16px\">Learn more<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons button-links-group is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-poveznica is-style-poveznica--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/HR\/TXT\/HTML\/?uri=OJ:L_202400900\">Uredba o transparentnosti i ciljanju u politi\u010dkom ogla\u0161avanju <\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-poveznica is-style-poveznica--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/HR\/TXT\/?uri=CELEX%3A52025XC05514&amp;qid=1770891874755\">Smjernice za potporu provedbi Uredbe <\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-poveznica is-style-poveznica--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/HR\/TXT\/?uri=CELEX%3A32025R1410&amp;qid=1770891765849\">Provedbena uredba o formatu, predlo\u0161ku i tehni\u010dkim specifikacijama oznaka i obavijesti o transparentnosti politi\u010dkih oglasa <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-fbfbbdaa wp-block-group-is-layout-flow\" style=\"padding-bottom:4rem\">\n<h2 class=\"wp-block-heading heading-line has-custom-neutral-900-color has-text-color has-link-color wp-elements-2\" style=\"margin-bottom:2rem;font-size:23px;font-style:normal;font-weight:500\">Latest news<\/h2>\n\n\n<section class=\"wp-block-kontra-blocks-vijesti-istaknute\">\n\t<\/section>\n<\/div>\n<\/main>\n","protected":false},"excerpt":{"rendered":"<p>Political advertising U listopadu 2025. na razini cijele Europske unije zapo\u010dela je primjena Uredbe (EU) 2024\/900 Europskog parlamenta i Vije\u0107a o transparentnosti i ciljanju u politi\u010dkom ogla\u0161avanju, \u010diji je cilj posti\u0107i ve\u0107u transparentnost politi\u010dkog ogla\u0161avanja te gra\u0111anima olak\u0161ati snala\u017eenje u online i offline politi\u010dkom prostoru. Nova pravila omogu\u0107uju lak\u0161e prepoznavanje politi\u010dkih oglasa, razumijevanje tko ih [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"prazan-predlo-ak","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","kontra_seo_title":"","kontra_seo_description":"","kontra_seo_image":0,"kontra_seo_canonical":"","kontra_seo_disabled":false,"footnotes":""},"class_list":["post-8640","page","type-page","status-publish","hentry"],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/aem.hr\/en\/blog\/author\/mkirac\/","display_name":"Matko Kirac"},"relative_dates":{"created":"Posted 6 months ago","modified":"Updated 5 months ago"},"absolute_dates":{"created":"Posted on 22. April 2026.","modified":"Updated on 27. May 2026."},"absolute_dates_time":{"created":"Posted on 22. April 2026. 7:40","modified":"Updated on 27. May 2026. 19:26"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/pages\/8640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/comments?post=8640"}],"version-history":[{"count":1,"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/pages\/8640\/revisions"}],"predecessor-version":[{"id":8641,"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/pages\/8640\/revisions\/8641"}],"wp:attachment":[{"href":"https:\/\/aem.hr\/en\/wp-json\/wp\/v2\/media?parent=8640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}