{"id":12820,"date":"2022-07-18T13:13:29","date_gmt":"2022-07-18T11:13:29","guid":{"rendered":"http:\/\/aem.hr\/?p=12820"},"modified":"2022-07-18T13:13:30","modified_gmt":"2022-07-18T11:13:30","slug":"eu-parlament-usvojio-akt-o-digitalnim-uslugama","status":"publish","type":"post","link":"https:\/\/aem.hr\/en\/blog\/2022\/07\/18\/eu-parlament-usvojio-akt-o-digitalnim-uslugama\/","title":{"rendered":"EU parlament usvojio Akt o digitalnim uslugama"},"content":{"rendered":"\n<p>Usvajanjem <a href=\"https:\/\/www.europarl.europa.eu\/meetdocs\/2014_2019\/plmrep\/COMMITTEES\/IMCO\/DV\/2022\/06-15\/DSA_2020_0361COD_EN.pdf\">Akta o digitalnim uslugama<\/a> (DSA) i <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/QANDA_20_2349\">Akta o digitalnom tr\u017ei\u0161tu<\/a> (DMA) <a href=\"https:\/\/www.europarl.europa.eu\/news\/en\/press-room\/20220701IPR34364\/digital-services-landmark-rules-adopted-for-a-safer-open-online-environment\">od strane Europskog parlamenta<\/a> utvr\u0111uju se novi standardi odgovornosti tehnolo\u0161kih kompanija na otvorenom i konkurentom tr\u017ei\u0161tu.<\/p>\n\n\n\n<p>Ova dva va\u017ena dokumenta adresiraju ekonomski i dru\u0161tveni utjecaj najve\u0107ih tehnolo\u0161kih kompanija te postavljaju jasne standarde po kojim \u0107e one ubudu\u0107e mo\u0107i poslovati i nuditi svoje usluge unutar Europske unije.<\/p>\n\n\n\n<p><strong>Akt o digitalnim uslugama<\/strong> ima za cilj ograni\u010diti \u0161irenje nezakonitog sadr\u017eaja online i stvoriti sigurno online okru\u017eenje za sve. DSA name\u0107e ve\u0107u transparentnost u moderiranju sadr\u017eaja, ali i postavlja pravila kojima \u0107e se stati na kraj netransparentnim i zavaravaju\u0107im praksama na internetu. Ove odredbe odnose se na sve pru\u017eatelje usluga hostinga, internetske trgovine i platforme koje posluju u EU.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.accessnow.org\/digital-services-act-eu-content-moderation-rules-guide\/\">Me\u0111u najva\u017enijim novim mjerama su:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pravno obvezuju\u0107a transparentnost i algoritamska odgovornost<\/strong> \u0161to me\u0111u ostalim uklju\u010duje i obvezu izvje\u0161tavanja o na\u010dinima moderiranja sadr\u017eaja i uklanjanju sadr\u017eaja, kao i jasne informacije o tome kako njihov algoritam preporuke radi<\/li><li><strong>Suzbijanje \u0161irenja nezakonitog sadr\u017eaja na internetu<\/strong> definiranjem jedinstvenih kriterija kojima se utvr\u0111uje kada i kako se platforme mogu smatrati odgovornima za \u0161irenje nezakonitog sadr\u017eaja i kako bi trebale djelovati kada otkriju nezakoniti sadr\u017eaj<\/li><li><strong>Zabrana zavaravaju\u0107ih praksi i odre\u0111enih tipova ciljanog ogla\u0161avanja<\/strong>, kao \u0161to je ogla\u0161avanje usmjereno na maloljetnike te ciljani oglasi koji se koriste tzv. osjetljivim podacima (vjera, politi\u010dka uvjerenja ili seksualna orijentacija). \u201e<a href=\"https:\/\/www.wired.com\/story\/how-to-spot-avoid-dark-patterns\/\">Dark patterns<\/a>\u201c , zavaravaju\u0107e prakse kojima je cilj manipulirati odabirom korisnika, tako\u0111er su zabranjene.<\/li><li><strong>\u00a0Stro\u017ee pra\u0107enje sljedivosti proizvoda i provjera trgovaca na online tr\u017ei\u0161tima <\/strong>kako bi se osigurala sigurnost proizvoda i usluga.<\/li><\/ul>\n\n\n\n<p>Jako velike platforme i pretra\u017eiva\u010di, odnosno online usluge koje imaju 45 milijuna ili vi\u0161e korisnika mjese\u010dno, \u0161to \u010dini 10 posto trenutne populacije Europske unije, morat \u0107e se uskladiti sa stro\u017eim odredbama.<\/p>\n\n\n\n<p>To uklju\u010duje sprje\u010davanje sistemskih rizika koji proizlaze iz njihovog dizajna i na\u010dina uporabe, poput \u0161irenja ilegalnih sadr\u017eaja, ograni\u010davanja temeljnih ljudskih prava, negativnog utjecaja na demokratske procese, kao i negativnog utjecaja na javno zdravlje i za\u0161titu maloljetnika. Tako\u0111er, morat \u0107e omogu\u0107iti korisnicima da odbiju preporuke na temelju profiliranja, a regulatorima i znanstvenicima osigurati slobodniji pristup bazama podataka i algoritmima.<\/p>\n\n\n\n<p>Ovaj Akt stupa na snagu najkasnije 1.1.2024., a za velike platforme razdoblje prilagodbe je znatno kra\u0107e, svega \u010detiri mjeseca od usvajanja.<\/p>\n\n\n\n<p>DSA dolazi u paketu s <strong>Aktom o digitalnom tr\u017ei\u0161tu<\/strong> koji definira obveze za velike internetske platforme s ciljem stvaranja po\u0161tene poslovne okoline s vi\u0161e usluga i izbora za potro\u0161a\u010de. Tehnolo\u0161ki divovi, poput Alphabeta, Mete, Applea i Microsofta imaju ulogu tzv. gatekeepera, odnosno nadzornika tr\u017ei\u0161ta, te mogu ograni\u010diti pristup manjim \u201eigra\u010dima\u201c.<\/p>\n\n\n\n<p>Kako bi se sprije\u010dile nepo\u0161tene poslovne prakse, platforme ozna\u010dene kao <em>gatekeeperi <\/em>morat \u0107e u\u010diniti svoje usluge me\u0111uoperativnima s uslugama tre\u0107ih strana, odnosno manje platforme bi mogle zatra\u017eiti od dominantnih platformi da njihovi korisnici mogu me\u0111usobno izmjenjivati poruke i datoteke.<\/p>\n\n\n\n<p><em>Gatekeeperi<\/em> vi\u0161e ne\u0107e mo\u0107i sami na vlastitim platformama rangirati svoje usluge, onemogu\u0107avati korisnicima da deinstaliraju unaprijed instaliran <em>softwear<\/em> ili aplikaciju te obra\u0111ivati podatke korisnika u svrhu ciljanog ogla\u0161avanja bez izri\u010ditog pristanka korisnika.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wired.com\/story\/digital-services-act-regulation\/\">U svrhu provo\u0111enja ovih dvaju zakona Europska komisija<\/a> osnovala je radnu skupina kojoj bi se trebalo pridru\u017eiti 80 slu\u017ebenika te raspisala tender vrijedan 12 milijuna eura za anga\u017eiranje stru\u010dnjaka koji \u0107e pomo\u0107i u nadzoru rada platformi kroz slijede\u0107e \u010detiri godine, a najavljeno je i osnivanje <strong>Europskog instituta za algoritamsku transparentnost<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usvajanjem Akta o digitalnim uslugama (DSA) i Akta o digitalnom tr\u017ei\u0161tu (DMA) od strane Europskog parlamenta utvr\u0111uju se novi standardi odgovornosti tehnolo\u0161kih kompanija na otvorenom i konkurentom tr\u017ei\u0161tu. Ova dva va\u017ena dokumenta adresiraju ekonomski i dru\u0161tveni utjecaj najve\u0107ih tehnolo\u0161kih kompanija te postavljaju jasne standarde po kojim \u0107e one ubudu\u0107e mo\u0107i poslovati i nuditi svoje usluge [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":12821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_type":0,"footnotes":""},"categories":[91,74,5],"tags":[],"class_list":["post-12820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medjunarodna-suradnja","category-novosti","category-vijesti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EU parlament usvojio Akt o digitalnim uslugama - Agencija za elektroni\u010dke medije<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aem.hr\/en\/blog\/2022\/07\/18\/eu-parlament-usvojio-akt-o-digitalnim-uslugama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU parlament usvojio Akt o digitalnim uslugama - Agencija za elektroni\u010dke medije\" \/>\n<meta property=\"og:description\" content=\"Usvajanjem Akta o digitalnim uslugama (DSA) i Akta o digitalnom tr\u017ei\u0161tu (DMA) od strane Europskog parlamenta utvr\u0111uju se novi standardi odgovornosti tehnolo\u0161kih kompanija na otvorenom i konkurentom tr\u017ei\u0161tu. 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