{"id":2815,"date":"2013-04-02T00:00:00","date_gmt":"2013-04-01T22:00:00","guid":{"rendered":"http:\/\/emediji.inspirium.hr\/vijesti\/studija-mogucnosti-uvodjenja-novih-naplatnih-tv-usluga\/"},"modified":"2013-04-02T00:00:00","modified_gmt":"2013-04-01T22:00:00","slug":"studija-mogucnosti-uvodjenja-novih-naplatnih-tv-usluga","status":"publish","type":"post","link":"https:\/\/aem.hr\/en\/blog\/2013\/04\/02\/studija-mogucnosti-uvodjenja-novih-naplatnih-tv-usluga\/","title":{"rendered":"Studija mogu\u0107nosti uvo\u0111enja novih naplatnih TV usluga"},"content":{"rendered":"

\n Tr\u017ei\u0161te naplatnih TV usluga u Hrvatskoj ima potencijal za rast,
\n IPTV platforma je dominantna, a najgledaniji su doma\u0107i nacionalni
\n TV kanali, dok trend rasta gledanosti kontinuirano bilje\u017ee strani
\n lokalizirani TV kanali<\/p>\n

To su glavni naglasci iz studije Mogu\u0107nosti uvo\u0111enja novih
\n naplatnih TV usluga koju je Agencija za elektroni\u010dke medije
\n naru\u010dila za potrebe projekta SEE DIGI TV financiranog sredstvima
\n EU IPA Fonda, a izradila tvrtka AGB Nielsen Media Research.<\/p>\n

Rezultati studije pokazuju kontinuirani rast gledanosti velikog
\n broja stranih kanala, te posebice onih koji su prevedeni na
\n hrvatski jezik poput dje\u010djeg kanala Nickelodeon. Studija koja se
\n temelji na podacima dobivenim putem \u201epeoplemetara\u201c daje detaljni
\n pregled gledanosti pojedinih TV kanala u Hrvatskoj. Analiza
\n gledanosti vrsta sadr\u017eaja ukazuje na to da je zabava i dalje
\n najomiljenija vrsta sadr\u017eaja hrvatske televizijske publike, a
\n me\u0111u najpopularnijim kanalima, odmah nakon nacionalnih op\u0107ih
\n kanala, nalaze se zabavni tematski kanali.<\/p>\n

Ponuda multikanalnih platformi u Hrvatskoj je na razini
\n razvijenijih tr\u017ei\u0161ta, a nakon uvo\u0111enja usluge naplatne televizije
\n i zemaljskim putem (DVB-T) mo\u017ee se smatrati me\u0111u najboljima u
\n regiji. Veliki broj stranih kanala na svim distributivnim
\n platformama preveden je na hrvatski jezik, te je istovremeno
\n primije\u0107en i rast broja hrvatskih tematskih kanala (Croatian
\n Music Channel, Klasik TV, Cinestar TV) koji se distribuiraju
\n pretplatnicima u regiji.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u017ei\u0161te naplatnih TV usluga u Hrvatskoj ima potencijal za rast, IPTV platforma je dominantna, a najgledaniji su doma\u0107i nacionalni TV kanali, dok trend rasta gledanosti kontinuirano bilje\u017ee strani lokalizirani TV kanali To su glavni naglasci iz studije Mogu\u0107nosti uvo\u0111enja novih naplatnih TV usluga koju je Agencija za elektroni\u010dke medije naru\u010dila za potrebe projekta SEE DIGI […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_type":0,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-2815","post","type-post","status-publish","format-standard","hentry","category-medjunarodna-suradnja"],"acf":[],"yoast_head":"\nStudija mogu\u0107nosti uvo\u0111enja novih naplatnih TV usluga - Agencija za elektroni\u010dke medije<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aem.hr\/blog\/2013\/04\/02\/studija-mogucnosti-uvodjenja-novih-naplatnih-tv-usluga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studija mogu\u0107nosti uvo\u0111enja novih naplatnih TV usluga - 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